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Backlinks are hyperlinks from other Internet websites that reference written content on another domain. The more ‘high-authority’ backlinks that a web site has, the greater possible Google is to see the web site as trustworthy and an authority on a topic.
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This includes things like meta tags, URLs, title tags, keyword research and even your web design. On-page optimisation is important as it can help search engines understand what your website is about and increases visibility in Google rankings.
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